Once upon a time, when business was booming and recession was a sad event recounted from someone else's lifetime, decisions were easy.
You needed creative services, so you called your advertising agency. You needed marketing services, so you called your advertising agency, even your design and public relations brief may have ended up with your agency.

Only as pressures mounted on marketing budgets and the hard times became much more real than just the gloom and doom talk of financial journalists, has this scenario been scrutinised.

So it is today that many clients are no longer content to rely solely on an agency with its high overheads and media billing heritage. They are actively seeking a more cost-­effective, accountable, and even 'no frills' approach ­ to marketing, advertising and corporate communications.

As a result, we have evolved our own corporate culture as an agency alternative to suit our clients' needs.